There is more to having a website than a good design.
Whether you are targeting the New Orleans area or a broader, national audience, you want your website to perform. In order to have your website perform the way you want, you have to get found online. In order to get found online, you have to make your website stand out to the search engines, such as Google and Bing. In order to stand out to the search engines, you need to understand what they are looking for. This is where search engine optimization – or SEO – comes into play.
What is SEO?
Basically, SEO is the process of making changes to your website to help it rank well in the organic search listings (also known as the free listings or Search Engine Results Page) for your targeted keywords. But it is also much more than that. Over the years, search engine optimization has come to include things like user experience, content writing and development, and even social media. All of these things work together to help drive traffic to your website and then make that traffic take the actions you want it to take.
The truth is, there is no easy, one-way solution, to growing traffic to your website. SEO takes time. SEO takes effort, and most of all, SEO takes patience. You need someone with a working knowledge of how the search engines operate, what they are looking for, and the time to keep up with the ever-changing and expanding field of SEO.
Local SEO for New Orleans
For many New Orleans businesses, your target audience is pretty much local. Whether you are a local New Orleans restaurant, insurance agency, retail store, or any other kind of business, your main objective is to have people find you online and then find you in real life – you want them to pay you a visit.
This is where local SEO comes into play. At Integrity Web Studios, we are well versed in the tactics and tricks needed to help your business stand out in the local search results, maps, and other local vertical websites so people can find your business both online and off. Once they do, you have the skills and charm to do the rest. I mean, c’mon…we’re New Orleanians.
At Integrity Web Studios, we want to be your New Orleans SEO agency! Our team of marketing specialists will work with you to determine who your customer is and what we need to do to get your message across to them. To learn more about our New Orleans SEO services, fill out our contact us or call us today at 504-517-0300.