SEO Questions – How Important is Local SEO?

The importance of a website to any business is never over-emphasized. For local businesses, search engine optimization goes far beyond what is located on your website, however.

Local SEO is becoming more and more important with each passing algorithm update, and will continue to be a relevant and time-worthy aspect to your marketing for many reasons, including:

  • Local Exposure – The main reason local SEO is important is that it will help you target people in and around your location on the websites they use to search for products and services. Local customers shop differently than people looking nationally. By targeting Craigslist, Yellow Pages, Angie’s List, Yelp! and other local verticals, you will help your business get noticed when people are actively looking for what you offer.
  • Link Building – By far one of the most important aspects to SEO, link building is also one of the most difficult. When you optimize your website on local verticals, it increases the amount of natural links to your website and helps your website become more important in the eyes of the search engines.
  • Mobile Reach – More and more people are using their mobile devices to search online, especially when they are searching for local businesses. Local search is a major facet to mobile search results, and by targeting the right  way with local SEO, you will help improve how often you turn up when people search.
  • User Reviews – No matter how marketing moves in the future, one thing will never change: how much attention people give to reviews. Whether it is a product or service, people will always look to others to get their opinion before they take the leap. By taking control of your user reviews, you can help to ensure that your brand’s reputation remains solid.

If you rely on local traffic to make money, local SEO is one of the most important things you can do to ensure success for your business. Like all optimization, local SEO requires knowledge, time and patience. Integrity Web Studios is your resource for local SEO in New Orleans and the surrounding areas. We ARE local New Orleanians, and we care about your business because it is a business that we would utilize ourselves if and when we need to. For more information, call us today at 504-517-300 or fill out our contact form to learn more.